Target groups of the sales partner in terms of company size
One should get an idea of the size of the company of the partner's typical customers. Experience shows that project characteristics differ significantly depending on the size of the user company with regard to the required functional depth, project complexity and, last but not least, investment volume.
Regional presence / resources of the sales partner
For larger projects - especially in the case of internationally distributed locations - it should be checked which personnel resources and which locations a sales partner has at his disposal in order to ensure smooth implementation and in the interest of rapid operational support. For smaller user companies, the regional availability of the partner plays a significant role, both against the background of the reaction times in the project and later support cases, as well as with regard to the associated costs.
Industry positioning of the solution or sales partner
The industry positioning of the partners of a software platform is probably one of the most important criteria in defining the market. The industry focus of the solution determines the scope of functions and the appropriate configuration of the functionality with regard to the business processes to be supported. The offered combination of solution core and specific industry add-on should come as close as possible to the required range of functions "in the standard", so that the remaining customising efforts are kept to a minimum. The industry suitability can best be checked by the existence of corresponding reference customers.